By combining shopper journeys with physical product placement, retailers can help shoppers locate items, promote new items to them on their way, automate item placement tasks for associates, and empower them to focus on getting through. more time with buyers. This deeper understanding of shopper journeys, preferences, and intent ultimately creates a wealth of data, enabling retailers to better collaborate with their brand partners to design promotions and incentives, delivered directly to shoppers. at the decision point.