Our system tests untested prices with your real buyers in small experiments that are continuously run at scale. This process informs much more accurate elasticity calculations that reflect current market dynamics and buyers' price perceptions. As a result, Eversight's price optimization recommendations are the most accurate on the market. Our AI engine enables traditional retailers to leverage their physical and digital store networks as powerful learning labs where ongoing micro-experiments are executed at scale without any disruption to the shopper experience or store operations. In addition, those stores that have our smart price tag solution will be able to replicate the experiments with rapid updating.